If you haven’t started hosting teleseminars yet, you’ve no doubt heard the buzz about how they can be great tools for your business to help you accomplish the following:

• Position yourself as a leader or expert in your field.




• Use teleseminars as a sales tool by giving away lots of free information on a topic and then presenting a special offer to a product that will give them either more important info, or step-by-step instructions, or do-it-for-them tools, etc.




• Build a library of top quality information that can later be packaged into a course (eg. 5 CD Set on Time Management – consists simply of you interviewing 5 different time management experts on past teleseminars) or offered as premium product/service on your monthly membership site.




• Share cutting-edge or crucial information with your list or clients – increases your reputation, their trust in you and your integrity.

Obviously, a whole article could be written about each of these points (and maybe I’ll get to that in the future!) But for now, if you want a referral to a good teleseminar course that will expand on each of the point above and lots more (how to use them, how to set them up, how to maximize sales, etc.), this one is very detailed and can get you hosting your first teleseminar within a week.

Setting Up Your Teleseminars

There are plenty of free teleconferencing services available. Just do a Google search on “free teleconference” to pull up a whole list of them. If you are really broke, or, you do not charge for your teleseminars, then this may be a good way to go.

However, if your reputation for excellence is important to you, or if you are charging participants, then you definitely should NOT use a free teleconferencing service. These free bureaus often use internet-based lines and the quality can be really poor. You are almost guaranteed to have glitches on these calls at some point – hey, they’re free, what do you expect?

So, if you want to provide consistent, good quality calls, then use a good quality teleconferencing bureau that, yes, you have to pay for. However, as I found out, just because you pay for the service doesn’t mean they will provide good glitch-free service either! Since I’ve been in business online for the past 9 years, I have contacts with a number of the “big players” in internet marketing. So I tried a bureau that well-known guru Dan Kennedy / Bill Glazer uses for their calls – and I know they have hundreds of people on a call, so I figured the bureau would be a good one, right? Wrong. Not only did I have some bad calls using them, but when I talked to the boss of the company after a particularly bad one (a total of 20 minutes of glitches and I have the recording to prove it!) His only solution was to not charge me for the call! This is not a good sign. I don’t want free teleconferencing, I want GOOD, reliable, consistent service.

Anyway, without going into all the different ones I tried, VoiceText Communications is the bureau that I’m happy with and still use:

Now, not being sexist or anything, but this company is woman-owned and perhaps that’s why they’re so diligent….

When I had some glitches on calls with VoiceText, they worked with me to help me figure out what was going wrong and what we could do about it, to ensure they did not recur.

Next, I strongly suggest you use this teleseminar web host in conjunction with your teleconferencing bureau so that you can provide your customers with the following benefits:

1. People can listen in via webcast, rather than having to dial in and pay long distance charges, if they prefer.

2. Participants (or whoever you give the link to) can access a replay of the call immediately following it and download the mp3 file if they wish. Note: Recording each teleseminar is automatically included, so you don’t have to pay the teleconferencing bureau extra to do this for you.

3. Participants can submit questions via the “Question Box” online, before or during the call – so you can get lots of feedback and interaction with your listeners. People are often too shy to speak up during a teleseminar and they much prefer being able to ask questions this way.

4. You can send all your customers (or list) to an “Event Page” that gives them all the info they need for each teleseminar. The great thing is, this is a template page that is pre-formatted, so you just enter your specific info for each call. No need to get your web programmer to design a special web page for each event! You can customize the look and feel of the page though, to reflect your style or colors.

Where can you get all this? It’s provided by this company Instant Teleseminars, which offers a free trial and very cheap monthly rate. Here’s a video that shows you exactly how it works (I really recommend you watch the video as it’s the fastest way to understand exactly why and how this will benefit you):

http://InstantTeleseminar.com/VideoDemo.asp?x=1801174

Or, if you prefer, here’s the written info on how it works and how you can use it in your business:

http://xiosoft.com/instantTeleseminar/specialinfo.asp?x=1801174

Okay, now you’ve got everything set up to deliver great quality teleseminars to your clients, that are easy for you to set-up and administrate!

In my next article, I’ll get into some of the common glitches that can happen on a teleseminar, why they happen, and what you can do to prevent it.

live strong,
Jini