Amy Miller – Artistic Director

Transcendence Theatre Company is a group of artists with an extensive list of Broadway, National and International Touring, Regional Theatre, Film and Television credits.

They are a nonprofit organization established in 2008 dedicated to developing a new approach to the performing arts. The company is united in a passionate belief that a movement truly integrating health and well-being into the arts and entertainment world will help thousands of artists already suffering from eating, addictive, anxiety, and emotional disorders due to the pressures of the current entertainment industry.

A new holistic approach for the artist will revolutionize arts education, the commercial arts sector, and have an unbelievable impact on the artists’ ability to serve our youth, our communities, and our world. The Company’s mission is, through their art and lives, to encourage individuals to commit to living their best lives ever.

So when this theatre company needed to raise money for a production down in Mexico – they created this video, placed it on Facebook and YouTube and also contacted various large-list natural health personalities to promote it to their lists.

The video is nicely done because it is a good example of blatantly asking for something – but doing it in such a cute, funny way that no one minds.

I think what would make it even more powerful is to combine it with an opt-in; get people to give their name and email in return for some freebie. This would have two benefits:

1. It would catch the people who like the video, but are not quite moved enough to donate. It would get them more involved with the theatre company over time (as they would now be on the newsletter list) and they are all future potential donors.

2. Sometimes people want to donate, but if it’s not super-easy, then they just move on to the next thing. If you received this appeal in someone’s newsletter (like I did), then you still have to take an extra step into the unknown (= hassle) in order to donate. You would have to then go to their website, or paypal, etc. If, however, they offered you something free on their site – “Click here to get your free_____” that would provide the added motivation to get you to their site, where of course they would have the very easy DONATE button right there on the landing page.

Anyway, watch the video and see if it gives you some ideas for novel ways you can appeal to your customers…

soar higher,
Jini